The G’s Story

Guy Shropshire commences farming

Celery washing and packing business established

Started celery growing with 3 acres

G's brand introduced

Began selling to Marks & Spencer

Started growing Cos Lettuce and Onions

New packhouse opened at Barway near Ely, Cambridgeshire

Guy Shropshire invented the strawplanter

Guy Shropshire’s son John joins the business

Guy Shropshire's son Peter (centre) joins the business

G's Growers Cooperative launched

Development of farming operations in Spain; G's Espana SA established

Iceberg, Chinese Leaf & Little Gem crops introduced

David Abram begins farming 28ha in Fortuna as G’s España SL, growing celery, Iceberg, Little Gem, Romaine and Brassicas for the UK market

Farm area increased to 2,300 ha

Laser land-levelling technology introduced

Purchase of Hassy Ltd, including beetroot business at March from St Ivel

Beetroot business acquired from Coy & Manchett

Marketing of radish added to crop portfolio

G’s España supplies its first non-UK retailer – Edeka in Germany

G's send first lorry load of UK fresh produce through the Channel Tunnel

G’s España purchase Torre Pacheco packhouse facility

First fields in organic conversion at Cambs Farms

Start of £10m new prepared produce factory at Barway

Hainey Farm launched as LEAF demonstration farm

New Beetroot factory opened in March, Cambridgeshire

G's celebrates it's Golden Jubilee

Guy Shropshire receives Grower’s Lifetime Achievement Award

Purchase of Onion business in Ramsey, Cambridgeshire

Purchase of Pascual Hermanos SA, introducing tomatoes & citrus to the Group's range

John's children Davina, Guy, Charles and Henry - all working in the business

J B Shropshire & Sons Ltd (G’s Cambs Farms) receives the Leaf Marque Grower of the Year award

New greenhouse plant-raising facility established at Second Willow, Littleport

Acquired the spring onion, asparagus & legume farming business based at Sandfields Farm near Evesham from Bomfords

De-salination plant commissioned in Torre Pacheco, Spain

G’s España achieves 100% LEAF Marque

Merger in Czech Republic with Valtr family company, entering plant raising, flowers & nursery business

Launch of 'fresh & naked' unwashed salads brand

Love Beets Inc established in the US to sell British fresh beetroot products

G's win new Marks & Spencer grocery range business, with improved recipes in innovative new jars, reducing packaging by 80%

G's begin investing in farming business in Senegal, W Africa for winter salad production

J B Shropshire & Sons receive Marks & Spencer Plan A Award, for focus on quality, customer satisfaction and sound environmental practices

Chelbury Mushroom Farms Ltd set up

New Mushroom growing facility opens at May Farm

G's celebrates it's Diamond Jubilee

Fiddleford Mushrooms Ltd joins the G's Growers Producer Organisation

Launch of Love Beets beetroot juices in USA

G's Ramsey win Marks & Spencer Plan A Environment Award

G's Fresh Beetroot win Queen's Award for Enterprise, in recognition of Innovation

G's Polska Established

Acquisition of Agricola 92, Spain

La Coronela Organic Farm Opens in Spain

Love Beets Factory Commissioned in Rochester, New York

Beetz BV formed. Joint Venture between G's Fresh and Bio Brass

G's Espana Chilled Factory Opens

Love Beets Established in South Africa

1950sBack to top

Guy Shropshire commences farming

Celery washing and packing business established

Started celery growing with 3 acres

1960sBack to top

G's brand introduced

Began selling to Marks & Spencer

Started growing Cos Lettuce and Onions

1970sBack to top

New packhouse opened at Barway near Ely, Cambridgeshire

Guy Shropshire invented the strawplanter

Guy Shropshire’s son John joins the business

1980sBack to top

Guy Shropshire's son Peter (centre) joins the business

G's Growers Cooperative launched

Development of farming operations in Spain; G's Espana SA established

Iceberg, Chinese Leaf & Little Gem crops introduced

David Abram begins farming 28ha in Fortuna as G’s España SL, growing celery, Iceberg, Little Gem, Romaine and Brassicas for the UK market

Farm area increased to 2,300 ha

Laser land-levelling technology introduced

1990sBack to top

Purchase of Hassy Ltd, including beetroot business at March from St Ivel

Beetroot business acquired from Coy & Manchett

Marketing of radish added to crop portfolio

G’s España supplies its first non-UK retailer – Edeka in Germany

G's send first lorry load of UK fresh produce through the Channel Tunnel

G’s España purchase Torre Pacheco packhouse facility

First fields in organic conversion at Cambs Farms

Start of £10m new prepared produce factory at Barway

2000sBack to top

Hainey Farm launched as LEAF demonstration farm

New Beetroot factory opened in March, Cambridgeshire

G's celebrates it's Golden Jubilee

Guy Shropshire receives Grower’s Lifetime Achievement Award

Purchase of Onion business in Ramsey, Cambridgeshire

Purchase of Pascual Hermanos SA, introducing tomatoes & citrus to the Group's range

John's children Davina, Guy, Charles and Henry - all working in the business

J B Shropshire & Sons Ltd (G’s Cambs Farms) receives the Leaf Marque Grower of the Year award

New greenhouse plant-raising facility established at Second Willow, Littleport

Acquired the spring onion, asparagus & legume farming business based at Sandfields Farm near Evesham from Bomfords

De-salination plant commissioned in Torre Pacheco, Spain

G’s España achieves 100% LEAF Marque

Merger in Czech Republic with Valtr family company, entering plant raising, flowers & nursery business

2010sBack to top

Launch of 'fresh & naked' unwashed salads brand

Love Beets Inc established in the US to sell British fresh beetroot products

G's win new Marks & Spencer grocery range business, with improved recipes in innovative new jars, reducing packaging by 80%

G's begin investing in farming business in Senegal, W Africa for winter salad production

J B Shropshire & Sons receive Marks & Spencer Plan A Award, for focus on quality, customer satisfaction and sound environmental practices

Chelbury Mushroom Farms Ltd set up

New Mushroom growing facility opens at May Farm

G's celebrates it's Diamond Jubilee

Fiddleford Mushrooms Ltd joins the G's Growers Producer Organisation

Launch of Love Beets beetroot juices in USA

G's Ramsey win Marks & Spencer Plan A Environment Award

G's Fresh Beetroot win Queen's Award for Enterprise, in recognition of Innovation

G's Polska Established

Acquisition of Agricola 92, Spain

La Coronela Organic Farm Opens in Spain

Love Beets Factory Commissioned in Rochester, New York

Beetz BV formed. Joint Venture between G's Fresh and Bio Brass

G's Espana Chilled Factory Opens

Love Beets Established in South Africa